A coffee for your socks? In the spirit of collaboration
It’s been successfully implemented in countless marketing campaigns; brands working together to offer a promotional giveaway, contest entry or special event. The good works of Hamilton charitable organizations are amped by the reach and profile of local business, who use a loyal customer base to bring attention to causes seeking support in the form of financial, in-kind, volunteer time and donated goods. This spirit of collaboration during the holiday season holds a weightier impact as entrepreneurs and charities join to make Christmas comfortable for so many facing challenge and hardship. Hamilton has a reputation as a giving community and a leader in volunteerism. Business is leading the charge.
The International Village BIA (@HamIntlVillage) is home to Café Oranje (@CafeOranjeHam), who has partnered with the Helping Hands Mission on Barton Street to collect new pairs of socks for the Christmas season. Between December 1 and 23, drop off a pair of socks at the café and Oranje staff will acknowledge your contribution with a free 10oz cup of coffee or tea.
LaPiazza Allegra Restaurant (@LaPiazzaAllegra) carries on a nearly twenty year investment in community development. This time, for the fourth year in a row, owner and chef Mark Farrugia rolled out his Pound For Pound promotion. The matching promotion offered a pound of pasta to Neighbour to Neighbour (@n2nCentre) for every pound sold in the restaurant from late September to November 30. The final tally – 1450 pounds being delivered.
Instructors and staff of Momentum Fitness (@MomentumHamONT) are doing roving workouts this holiday season, collecting non-perishable items for Living Rock Ministries (@LivingRockHamON). They are popping up in downtown locations, promoting their efforts extensively on social media using the hashtag #WillRowForFood. You can make a donation while they row at the corner of King & Bay this Friday December 11. The Bank of Montreal main branch at the corner of Main Street and Bay Street is staging a food drive in support of Living Rock. If you miss the rower, drop by the bank branch with a donation.
The James North Pole runs until December 19, offering a chance to make a donation to Living Rock and vote for your favourite Downtown BIA (@DwntwnHamBIA) window display. You could win a gift basket full of holiday cheer!
In the end, the gain is realized for the entire community. Be creative, think of others and come together to make a difference. Show your #HamOnt pride.
– Brent Kinnaird
Business Administration ’94
Follow Brent @brentkinnaird