3 Interesting Advertising Books To Add To Your Bookshelf

advertising booksOne thing I’m really thankful for is that I still found time to read in college. I enjoyed taking some time to go to Chapters to break away from the college book store filled with text book style reads. However, even in a different store, I still felt guided to books related to my program. Studying advertising at the time, you could find me in the business section of Chapters, never knowing what to get, but hoping I would come out with a new favourite. While I have read many great books, three in particular are ones that I started to read in college and have stuck with me ever since. They weren’t a requirement for my program, rather just books I wanted to learn more from. Continue Reading

Invest in Your Workforce

rising sun over train stationEntrepreneurs and those in a leadership positions need to stop passing the buck when it comes to training employees.  The Canada-Ontario Job Grant is a cost-shared investment between employers and Government, in skills training for existing employees or new hires.

Recent surveys and statistics suggest that Canada rates low in training and development hours of instruction provided to staff since 1993. Continue Reading

The MOST Important Career Question Answered!

laundromatDeeply motivated by real life situations, I find myself inspired to share what I feel is the most important of all career related questions:

“Should I pay a Professional for Career Related Services?”

Prior to paying for Career Services of any kind, note that there are many fantastic, free resources available within your community or school.

Sometimes, job seekers or those in transition come to a point where they want to hire a professional for the next stages of their career. Or, they just want to pay someone to get whatever needs to be done fast and cheap.

I would like to share my current situation, and how exactly it relates back to yours. Continue Reading

Back to the 70’s


The excellent performers stepped up on the stage in the auditorium to strut their respective stuff. Allow me to take you back to the early 70s.

The representative from Television led off with sights and sounds trumpeting the virtues of the tube. He raved about the coming of age for television. Celebrities such as Walter Cronkite were riding high. Network television was in its prime.

Continue Reading

So. Many. Choices.

Jumping all over the place is how I got to where I am today

“Your work is to discover your work and then with all your heart to give yourself to it.” – Buddha

It’s June 2013 and I am currently working in the field of Marketing & Public Relations. No doubt about it, I love the career I chose but it’s not something I’ve always wanted. I was never fantasizing of writing press releases, or creating new promotions for a product when I was 7 years old. In fact, I didn’t fully realize Advertising was something I’d like to get into until the summer before I started Grade 12.

So. Many. Choices.

career choice

Continue Reading